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Financial Advertising and Marketing Law Dennis Rosenthal

Financial Advertising and Marketing Law

Dennis Rosenthal

Published November 25th 1997
ISBN : 9780752003313
Paperback
356 pages
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 About the Book 

This text explains the complex law and regulation that applies to advertising and promotion of financial services, enabling practitioners to act with confidence on such key areas as legality and liability for any financial product or service.The bookMoreThis text explains the complex law and regulation that applies to advertising and promotion of financial services, enabling practitioners to act with confidence on such key areas as legality and liability for any financial product or service.The book brings practitioners up to date with the regulation implemented by the Financial Services Act 1986 and is arranged in a logical format for easy understanding. Containing practical examples and checklists to support the commentary, the coverage includes: personal equity planssecuritiespropertyinsurancecredit and hire facilitiesand pensions and life assurance. In each case, all forms of advertising and promotion are dealt with.